The tobacco industry has been in the business of marketing and selling addictive products for decades

While Florida’s cigarette smoking rate is at an all-time low, a new industry is emerging:e-cigarettes.

And the e-cigarette industry is going back to the original playbook, using the same shady tactics the tobacco industry did back in the day to get young people addicted.^1,2 Sadly, it’s working. One in three Florida high school students have tried an e-cigarette and one in four are current users.³ 

Trying to figure out what’s a fact and what’s a myth about vaping can be hard. That’s why SWAT is here with its “Not A Lab Rat” campaign to stop the spread of misinformation and give you what we know about e-cigarettes from trusted sources. 

Learn More: swatflorida.com

[1] U.S. Department of Health and Human Services. E-Cigarette Use Among Youth and Young Adults. A Report of the Surgeon General. Atlanta, GA: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health, 2016.

[2] Haardörfer, R., Cahn, Z., Lewis, M., Kothari, S., Sarmah, R., Getachew, B., & Berg, C. J. (2017). The Advertising Strategies of Early E-cigarette Brand Leaders in the United States. Tobacco Regulatory Science, 3(2), 222–231. http://doi.org/10.18001/TRS.3.2.10

[3] Florida Youth Tobacco Survey (FYTS), Florida Department of Health, Bureau of Epidemiology, 2018